BBLUNT is an already established brand when it comes to hair styling and has been the trendsetter for the many stylish Indians. Also a big favourite among the Bollywood celebs for almost two decades, the brand has been bold from the very beginning by always launching premium hair products.
BBLUNT wanted to create a new product to meet the changing needs of the Indian urban girl by introducing a Dry Shampoo- ‘a quick fix for the greasy hair’. The bigger challenge for the brand was to introduce not just a new product but also create and grow the category of dry shampoos. Hence, the objective was simple – to use digital media to introduce the dry shampoo and create a new category in the Indian hair care industry.
Content related to hair care and styles, constitute the highest volume of search within hair. The urban & semi-urban women love trying on different kinds of products to meet their changing beauty needs.
Keeping these insights in mind BBLUNT created a Dry Shampoo for the fast paced urban girl. They launched the product with an innovative song – BBLUNT’s #DirtyLittleSecret – The Dry Shampoo Anthem featuring Adhuna Bhabani and India’s Top 15 Bloggers!