BBLUNT is an already established brand when it comes to hair styling and premium products that’s always been affiliated with some of the best hair styling in Bollywood. However, an untapped but growing category was the crème hair colour category.
What came out strongly in a research conducted by BBLUNT was that the Indian users were looking for superior but reasonable hair colour that doesn’t damage or dull hair. Hence was born the BBLUNT Salon Secret High Shine Crème Hair Colour – a revolutionary 3 part hair colour with Shine Tonic which is enriched with silk protein that gives unprecedented shine with amazing colour.
Leveraging on the fact that we had Kareena Kapoor as a brand ambassador, we wanted to position Salon Secret as BBLUNT Salon’s best kept secret that’ll make you ‘shine like the stars’….literally!
Our digital short film was called ‘Once Upon A Shine’ was a journey starring 4 blockbuster Bollywood films styled by BBLUNT to show you the 7 iconic looks that inspired the 7 shades of a hair colour that’ll make the world go – You’re shining baby…
Teaming up with our mane maestro Adhuna Bhabani, Excel Entertainment and some of India’s top lifestyle bloggers, we launched the film on digital.