In a fast paced world, Betty Crocker mixes help make baking and cooking easier so that you can spend time with your family. The objective of the brand is to drive consideration for Betty Crocker Pancake Mix as a go-to weekend breakfast and consideration for the Betty Crocker Cake & Brownie Mixes during the festive season, birthdays, house parties or simply just for your loved ones.
A GIF showcasing a stack of pancakes forming a Christmas tree, bringing out the fact that pancakes make for the ideal breakfast on Christmas morning.
It garnered an engagement rate of 8.80% which was the best performing post for December on Facebook and 9.03% on Instagram.

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