The Indian Premier League is the most popular cricket league in India. Finolex Pipes has been sponsoring the team of their native city, Pune. However, 2018, called for something different. Finolex Pipes took advantage of the term IPL by creating its own niche in this crowded IPL market.
In order to establish its presence this cricket season, Finolex Pipes decided to create their own property by launch its very own ‘League’ of Pipes – The Indian Pipe League, a team made up of the best players of plumbing & irrigation in the country.
This took place in 3 phases and the campaign was spread across all platforms – TV, Print, Radio & Digital Media.